Many business and personal brands treat Twitter as an optional social media site. Truth be told, when you consider social media planning, having a strong Twitter account boosts your consumer’s trust in your organization.
Because of its structure, the audience is comparatively low; nonetheless, even one follower you get is more engaged in your content than a total of 10 followers on Instagram.
If you’d like to see a graphical breakdown on how to grow Twitter followers, we got you covered:
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Is Twitter Something You Should Focus On?
If used properly, Twitter can create an enormous audience pool who will be eager for your tweets and wish to know all the updates of your company or brand.
Twitter has an impressive 152 million daily active users who are genuinely interested in contributing to the community or their desired niche.
That being said, be wary of fake followers and bots as they will do more harm than good. The counterfeit followers would only add numbers on your follower list, but there would not be any honest conversations or business happening from their side.
So save time and money on fake followers and read our tips on growing organic followers.
Tips On Growing Twitter Following
Let us go through the most tried and tested tips that would indeed guarantee real followers on your Twitter account.
#1 Sharing Relevant Content
Sharing relevant content is the most crucial point that most companies forget to pay attention to.
While most companies focus on sharing the content, they forget that sharing relevant content matters, or else your content would indeed be perceived as fluff.
You can tweet about product tutorials, latest trending topics, all while keeping in mind your audience. You can use your account’s Twitter Analytics to learn about your audience’s behavioral patterns and what appeals to them the most.
You can then try to cater to your audience with such kinds of content with the help of analytics. One safe way is using trending topics and leveraging them to entertain and inform your audience.
This method would never fall flat, and you will also get discovered when someone decides to go through that particular hashtag.
#2 Create Viral Content
It is undoubtedly not easy to create viral content as you cannot be sure how the trend moves and which audience would pick up your tweets and content.
But to make things a little favorable, you can follow a few things. Using illustrations is one of them, as people are very attracted to visuals. You can use graphics to catch their attention and educate, entertain or inform them.
Using visuals also helps you break down complex concepts into relatively easy language that the audience can easily perceive. Avoid using stock images as they do not provide a feeling of trust or specialization.
Anyone can download and use stock images, which isn’t good if you focus on creating a higher perceived brand with values. Instead, use images from a brand photoshoot that you have done or do a brand photoshoot for media purposes.
These images have a high chance of getting retweeted or liked. According to Buffer, if a brand adds an attractive, high-quality image, they are more likely to get 150% more engagement.
In the same way, tweets with Gifs or videos are six times more likely to be retweeted by people. One great way to add images is to use your employees’ pictures and introduce them; this makes your account exciting and adds credibility.
If your company does not have the time or budget for a full-fledged photoshoot, you can alter stock photography and edit them to match your brand’s voice and persona.
This tip is one of the primary things to keep in mind; consistent posting increases your chances of getting your next follower or, better yet, a new client. It would help if you kept tweeting to stay at the top of the list.
You can do this by planning and creating a content calendar in advance. You can use various scheduling platforms to line up your tweets in advance.
As a brand, you might start tweeting constantly to gain more followers, but people would surely get irritated and will unfollow you within a short time.
Don’t believe us? Take it from a research team from Korea who found that half of the total unfollows usually happen when someone tweets a lot in short bursts.
#4 Interaction With Other People
You are surely not getting any followers if you open a Twitter account post once a month and stay disappeared. You need to engage and interact with other brands and accounts to make people aware of your brand.
To do this, you can follow other influential accounts in your niche and industry and retweet from them. Conversate with them and collaborate with other creators and accounts to stay in the light.
If your posts have comments, make sure to reply and keep the conversation going. Unlike Instagram, Twitter relies on words and communications, so try to create a dialogue that will ultimately increase your engagement and help you gain a healthy follower base.
#5 Follow The 80/20 Rule
Research conducted by Rutgers found that Twitter accounts that share more information rather than self-promotion get twice the number of followers.
Companies should use this 80/20 rule to gain more followers. No one likes to know about constant updates or self-promotion; they would never connect to you as a brand.
So instead, you need to provide 80% entertainment, information, and other content while keeping a mere 20% self-promotion. This way, you have greater chances of getting new followers.
Giveaways are yet another good way of gaining new followers. You can arrange various giveaways on your Twitter feed and post the same on the rest of the social media platforms.
For example, you can incentivize a 10% discount on their purchase if they follow your socials. You can also keep general giveaways that would make people interested in following you and keeping a tab on your Twitter account.
#7 Tag Other Employees And Brands
Create communication by tagging other people and brands. Doing this increases your follower pool, and you can gain new followers. You can ask your team members/employees to add your company’s Twitter account in their bio.
Do not force them but ask them if they can; they are more likely to add the work account if you are a reputed firm or organization. Tag your employees in tweets and ask them to retweet or comment to get the link going.
You might have to get creative and try tens of things at a single time to gain the most engagement and followers on your account.
#8 Promoting On Other Platforms
Cross-promotion is yet another excellent way to get some traffic to your Twitter platform.
As a brand, you might have an extensive presence on one single platform; try to add your Twitter link to that platform so people can visit your Twitter account and follow you there.
For example, if you have a considerably massive following on Instagram, post stories asking people to follow your page to see new things or to let them stay updated.
You can also add a Twitter link or button on your website, email signatures, and even business cards.
#9 Create a Separate Marketing Strategy
If you want to get many followers on your list, you need to take out the time and sketch out different and unique marketing strategies specially made for Twitter.
Create content specifically for Twitter; this adds a layer of exclusiveness, and people will feel more attracted to your account. You can even concentrate your marketing efforts on Twitter for a month or two to get the ball rolling.
Once you have a sufficient amount, you can again divide your attention and marketing budget to all the platforms. Do not forget to post on other media platforms while you focus on Twitter entirely.
Things To Avoid
As you represent a company or are growing as a personal brand, you need to avoid making these silly mistakes to gain trust and avoid getting called out for.
- Do not copy anyone’s tweet. Using someone’s tweet without acknowledgment is a big no-no, especially if you are a company. People will find out about it one way or another. Instead, follow a healthy practice of retweeting any tweet that catches your eye.
- Avoid getting in fights with other companies if that isn’t your brand personality. Wendys is well known for its snarky tweets and roasting people. The followers usually take it lightly because of its legacy; it doesn’t mean your followers would do the same. It is also inappropriate if your brand represents a legal firm or an NGO.
- Understand the difference between sharing and oversharing. If you are a company, we would encourage you to post exciting feats of your company or new good news but refrain from posting personal information.
- Do not leave the tweet hanging; if someone has tagged you, make sure to tweet back. Conversate enthusiastically to build a rapport in your community.
We hope this quick guide to gain Twitter followers will help you get out of your Twitter slump. Once you start using Twitter for your business, you will automatically notice an overall growth of your brand.
It will also rank your business higher by providing more excellent SEO value. So what are you waiting for? Dust out your company’s account and start adding value to it.