TikTok, which launched in September 2017, has secured a high place in the social media arena from day one. It has nearly more than 800 million monthly active users who use the app regularly.
TikTok might have been banned in a few countries, but the craze hasn’t seized to date. The new waves and changes in TikTok trends and content preferences have become mainstream, and overall content quality has gone up.
What Is Appropriate Content For TikTok?
Is TikTok Here To Stay? Considering its vast following and innumerable talented creators, we are sure that TikTok is here to stay. There is zero harm in setting up a TikTok account to gain personal recognition and improve personal branding.
Since the launch of the app, Tiktok has been a significant dance and lip-syncing app. The tradition of creating and doing these dance challenges hasn’t died yet.
Participating in various trendy dance challenges can be one of the most appropriate content for TikTok. Apart from that, it would help if you tried to branch out and foray into multiple subcategories for various content.
If you are a small business, it is appropriate to shoot your products, packing process, etc. Keeping that in mind, one should also keep the aesthetic value to gain more likes and reach.
If you focus on a personal brand, try to make funny videos or informative ones that keep the audience on their toes. There is no right or wrong content but always make sure that you are creating original content.
The app doesn’t tolerate nudity, sensitive topics, and cussing, so we highly suggest keeping it clean and safe unless you want to get banned.
Building Your Brand On TikTok
Sticking To One Niche
It can feel like a tiresome job to find a brand voice and stick to it only for little 60-second videos, but if you wish to grow your brand and become a famous creator, you must build your brand and stick to it.
The first step to do this is finding a perfect niche. For example, if you feel the dance videos are cringy and corny, you can get into an informative niche to explain to your audience about products and conditions; this is an excellent niche for doctors and health professionals.
Your occupation can also highly dominate the niche. For example, if you are a professional lawyer, you can create your brand by posting videos explaining the law in layman’s terms and entertaining them with various courtroom dramas.
Follow Latest Trends
This tip is for people who wish to get viral. You can follow the latest trends and, most notably, the sounds. People can find out about you via these sounds and trending hashtags.
If you feel the challenge doesn’t go with your brand, you can use the sound, get creative with it, and create fascinating content. If you think the sound might sound inappropriate, you can always sit that one out.
Regularly posting is the key as you need to feed the followers on this app constantly. The most popular TikTokers usually publish at least one TikTok video per day.
Posting one or two videos per day is highly doable, considering it only takes a few minutes to make one video. You can either record a few videos daily or shoot a string of videos for the rest of the week.
If you are beaming with new content ideas, do not keep sitting on them; make them asap and post as this platform requires constant postings.
Collaborate And Be Creative
If you want to dominate the app and come across as a trustworthy brand and account, you need to collaborate with new and influential creators to increase your fan base.
This platform appreciates creativity, so be as creative as you can. The latest Adult Swim trend is one example where creators use their imagination to justify the trend.
How To Monetize Your TikTok Profile
You cannot monetize your TikTok account directly as it is not meant to let anyone earn a lot via the app. But you can still make a fortune if you use your talent and fame correctly.
Event appearance is one such way to earn good money when you have a decent number of followers. Many brands hire TikTokers to create buzz and draw traffic to their events, openings, and brands.
Collect Virtual Gifts
Collecting virtual gifts would not let you get a lot of money, but you can indeed receive some money in terms of tokens from your followers.
If you have more than 1000 followers, start live streaming and earn gifts from your followers, which you can cash out and use later.
The money gets deposited in the creator’s PayPal account, but one can only withdraw $100 per day and not a cent more than that.
Publish Sponsored Posts
If you have an enormous fan following, you can quickly get brands on your team. These brands usually ask you to make Tiktok videos for their brand, product, or service, and in return, you will earn money according to the views.
If they do not come to you, you can approach and pitch them the idea along with your strong points and follower count.
Grow And Sell TikTok Accounts
Selling an account is a prevalent method of earning money via Instagram and can be seen especially on meme pages. The same approach can be applied to TikTok accounts too.
You can create a niche and grow the account using all the proper organic practices. Once they reach a good number of followers, preferably in the thousands, you can flip them by selling to a third party.
This method can work exceptionally well with theme-based TikTok accounts.
Personal branding accounts can be hard to sell as people already know the person behind the account, but if an account has a theme like Asmr, travel, quotes, motivation, the followers would not notice the new owner.
Your Branded Merchandise
You can start branded merchandise at any time, irrespective of the follower count. It would honestly work well if you have an engaging audience who is thrilled to buy from you.
You can sell customized jewelry, clay earrings, artwork, tee shirts, and much more.
Selling different merchandise of your theme would flawlessly work as people might find inspiration on your accounts, and the next post might let them have a chance to own something of that sort.
Becoming a TikTok Consultant
If you become adept in TikTok and understand the platform head to toe, you can sell your expertise and become a TikTok consultant.
These consultants can earn a lot of money by suggesting to brands and celebrities what kind of content they can produce to grow the account exponentially.
One such example is Swan Young, who works as a TikTok consultant and earns more than $10,000 a month by giving his two cents to companies and celebrities. You can make money in thousands of different ways; you need to be smart enough to learn how to do so.
Working In Mainstream Media
Once you become a TikTok celebrity, you can leverage that fame to enter mainstream media. Many TikTokers have performed their shows, while stars like Charlie D’amelio have bagged several top-notch brand deals making her the wealthiest teen on Tiktok.
Many celebrities have also used their fame to get into the music industry, for example, Dixie D’amelio, who now got her foot and instant recognition in the music industry.
TikTok Cross-Platform Promotion
We highly recommend the cross-platform promotion of your TikTok because of the vast engagement and reach possibilities. It is always a marvelous idea to post your TikTok videos on Instagram to help you gain more followers on Instagram and TikTok.
Since Instagram reels are getting heightened reach, you can use them to gain more followers. Many people usually interact with the media on Instagram.
Therefore, you have a higher chance of sending the reel to people than the TikTok itself from the app. If you happen to have more than 1000 followers on your Instagram, use your stories and link your TikTok account to give people a clear CTA button.
The result will surely make you feel content with your cross-platform promotion strategy.
We hope our guide helped you find a direction to start your TikTok page. We highly recommend using this app to get started; the app is also a fresh breeze and a change from your general Instagram, Facebook, and Snapchat.
Since it is in video format that too for seconds, many people can easily interact with your account and videos. When you think of YouTube, you have to be a dedicated follower to spend your time watching a 20-minute video, which decreases the chances of popularity.
But with TikTok, since people need to spend only a few seconds, they are more than happy to put you on their consumption list. So try to use all the ways mentioned above to create various income channels from TikTok.